Functional foods, which offer health benefits beyond basic nutrition, are creating new growth avenues in the India vitamins minerals supplement market.

These foods, often fortified with vitamins and minerals, are gaining popularity among health-conscious consumers who prefer to get nutrients through their regular diet. The functional food market India complements the supplement sector by providing convenient and tasty options for nutrient intake.

Common examples include fortified cereals, beverages, and snack bars enriched with calcium, iron, and vitamins. This approach aligns with preventive healthcare trends, making nutrition an effortless part of daily life.

The integration of functional foods with supplements is also pushing manufacturers to innovate hybrid products that combine taste with nutritional benefits.

As consumers seek holistic wellness solutions, the expansion of functional foods is expected to positively impact the overall growth of the India vitamins minerals supplement market.