Urbanization is a key driver in the growth of the India vitamins minerals supplement market. The migration of populations to urban areas brings increased access to healthcare facilities, modern retail outlets, and greater health awareness.

Urban consumers tend to have higher disposable incomes and are more exposed to global health trends, fueling demand for a wide range of urban health supplements.

Additionally, urban lifestyles often involve higher stress and irregular diets, increasing the need for targeted nutritional supplementation.

The expansion of pharmacies, supermarkets, and e-commerce platforms in cities makes supplements more accessible and convenient to purchase.

Urbanization is therefore a powerful catalyst accelerating the growth and diversification of the India vitamins minerals supplement market.