A unique trend in the Chinese market is the blurring of lines between traditional dietary supplements and functional foods. Modern consumers, particularly Gen Z and Millennials, are increasingly seeking "eye-healthy" benefits in more convenient and enjoyable formats like fortified juices, yogurt, and even snack bars. This "snackification" of supplements allows busy individuals to incorporate ocular nutrients into their diet without the need to take pills. Ingredients like bilberry extract, goji berry, and vitamin A are frequently added to these products, often marketed with claims related to "eye brightening" and "fatigue relief."

Insights into the China Eye Health Supplements Market highlight the rapid growth of the functional food segment as brands innovate to meet the tastes of younger demographics. "Gummy" vitamins have seen a particularly sharp increase in popularity, as they combine the efficacy of a supplement with the palatability of a treat. This shift toward "lifestyle" products is forcing traditional pharmaceutical companies to rethink their product portfolios and invest in flavor science and more engaging packaging to stay competitive in an increasingly crowded and diverse marketplace.