Thermal underwear has become an essential component of winter wardrobes in South Korea. Consumers demand garments that combine functionality with fashion. With colder seasons lasting longer and outdoor sports gaining popularity, thermal base layers are increasingly sought after. Rising awareness about the benefits of maintaining body warmth and the growing preference for premium apparel have fueled market growth.

As per MRFR analysis, the South Korea Thermal Underwear Market Size was estimated at 228.08 USD Million in 2024. The South Korea thermal underwear market is projected to grow from 238.46 USD Million in 2025 to 372.0 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 4.55% during the forecast period 2025 - 2035. Manufacturers are innovating with high-performance fabrics, smart textiles, and AI-based sizing solutions to meet evolving consumer expectations.

Market expansion is supported by technological advancements, including phase-change materials that regulate body temperature and fabrics with antibacterial and odor-resistant properties. AI and data analytics help brands forecast demand, manage inventories efficiently, and optimize design and production cycles. Consumers increasingly shop online, seeking convenient access to high-quality thermal apparel.

The thermal underwear segment is experiencing a shift towards multifunctional garments. Consumers are looking for lightweight, breathable, and stretchable fabrics that suit sports, outdoor, and casual wear. Premium and eco-conscious materials, along with ergonomic designs, have emerged as key differentiators in this competitive landscape.

The South Korea Thermal Underwear Market competitive landscape identifies growth areas in base layers, winter essentials, performance fabrics, smart clothing, and sustainable apparel. The convergence of technological innovation, AI applications, and consumer-driven trends is shaping the market trajectory.

FAQs

Q1: What are the latest innovations in thermal underwear?
Phase-change fabrics, moisture-wicking materials, and smart textiles.

Q2: How is AI utilized in thermal underwear production?
For predictive sizing, demand forecasting, and efficient inventory management.

Q3: Who are the primary consumers of thermal underwear?
Office professionals, sports enthusiasts, and outdoor adventurers.

Q4: Are sustainable materials gaining traction?
Yes, eco-friendly fabrics are increasingly preferred.

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Table of Contents

1.      Executive Summary

2.      Market Introduction

3.      Market Dynamics

4.      Market Segmentation

5.      Regional Analysis

6.      Competitive Landscape

7.      Future Outlook

8.      Conclusion

9.      Appendix

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