India seafood market: Export Strategies for Emerging Players

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Demand for marine products is at the heart of the expanding India seafood market. India’s growing middle class is shifting toward healthier food choices, increasing per capita seafood consumption. Fish is increasingly seen as a “smart protein” — low in fat, high in omega-3, and vital for heart health.

Indian metros have seen a surge in premium seafood outlets, gourmet fish counters, and ready-to-cook seafood offerings. Products like tuna steaks, salmon fillets, and organic shrimp are now commonplace in urban retail, supported by better cold storage and distribution networks.

The hospitality and foodservice sectors also play a pivotal role in driving demand. With rising tourism and dining out trends, hotels and restaurants are innovating with regional and international seafood menus.

To meet this demand sustainably, the industry must scale responsibly, improve product traceability, and maintain high safety standards. Businesses that can assure consistent quality and freshness will find lucrative opportunities in this evolving market.

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