Real-World Evidence (RWE) and Commercial Pharmaceutical Analytics: A Symbiotic Relationship Driving Market Growth
Real-world evidence (RWE)—data generated outside clinical trials—is transforming the pharmaceutical industry, and commercial analytics is its primary enabler. RWE provides insights into how drugs perform in diverse, real-world settings, addressing limitations of clinical trial data and supporting decisions from drug approval to post-market monitoring. Without advanced analytics,...
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